Resources
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Our white papers
Targeted marketing: to hit the nail on the head, follow the guide
No more massive emailing sent to everyone and ultimately not speaking to … anyone!
It’s no secret that to optimize your marketing efforts in order to increase sales and improve B2C customer relationships, you need to send the right message at the right time to the right person. To this end, it is now essential to equip yourself with an all-in-one tool to manage customers / prospects in order to get to know them better and reach them better.
Do you know the data marketing platforms? They open up many questions:
Is Mass Marketing Dead?
What is a data marketing platform and what is its interest in B2C?
SME: choosing the right B2B commercial CRM
Choosing a B2B CRM is a highly strategic decision for SMEs wishing to boost their business performance.
The latter must meet the current needs of the company, but also be able to evolve over time, as it grows and meets its future challenges.
What is a B2B commercial CRM used for?
How to choose the “right” one?
What features make the difference?
Is tailor-made within your reach?
In this white paper, we decrypt the criteria for choosing a B2B commercial CRM and invite you to discover all the potential it makes accessible.
Specialized blog
Find the latest data marketing news and stay tuned!
Any questions?
Consult our FAQ to answer all your questions immediately!
“First steps” videos
Explanatory videos to easily get started with the platform and optimize your campaigns!
[FIRST STEPS # 1]
Create a list and import contacts
All the basics to take your first steps on the platform
[FIRST STEPS # 2]
Create a standard mailing campaign
All the basics to take your first steps on the platform
The platform in action
Videos to discover the world of idFuse!
And to go further, exclusive content reserved for our customers:
A Deliverability Guide (available in French and English) providing all the secrets and best practices to increase your engagement rate. SEND THE RIGHT MESSAGE, AT THE RIGHT TIME, TO THE RIGHT PERSON!
– Management of your contact database
– Creation of campaigns and monitoring of the sending process
– Filtering contacts in lists
– Design and use of forms
– Optimization of deliverability